Apple TV+, Ted Lasso S2, FYC Pop-ups
event details
Event: Ted Lasso S2, Pop-up Partnerships
Client: Apple TV+
Date: July-August, 2021
Venue:
- GGET: Santa Monica, Larchmont, Culver City & Silverlake
- McConnell’s: Studio City
- Branded Truck: The Grove, Americana, Melrose Trading Post & Various LA Farmers Markets
Touch Points:
- (5) store takeovers & a traveling activation truck
- Ted Lasso Biscuit giveaways, branded cups and various other swag
- Talent meet & greets
role & responsibilities
Role: Lead Producer (NVE Agency)
Responsibilities:
- Budget creation, upkeep & reconciliation
- Contract negotiation and procurement
- Permitting & site planning
- Creative development, management & production
- Fabrication & A/V coordination & install
- Floor plan, guest flow & arrival planning
- Talent booking, wrangling & hospitality
- Food & Beverage
- Pre-production & onsite staffing
key takeaways
Negotiated and managed brand partnerships between Apple TV+ and two major food-industry collaborators
Orchestrated creative coordination between the title, studio, and five Los Angeles–based retail partners
Designed a location map and secured permits and site fees, enabling the activation truck to appear at high-traffic local hot spots
Adapted and executed show creative seamlessly across multiple brand environments
