Billboard x SAMSUNG, Sabrina Carpenter’s Summer of Galaxy

event details

  • Event: Sabrina Carpenter’s, Summer of Galaxy, Concert

  • Client: Billboard

  • Date: July 18, 2022

  • Venue: NeueHouse, Hollywood

  • Guest Count: 600

  • Touch Points:

    - (7) Song Exclusive Concert with Full Band

    - Co-branded Photo Ops

    - Samsung Galaxy Display/Demo

    - Arrival Cocktails

role & responsibilities

  • Role: Lead Event Producer (NVE Agency)

  • Responsibilities:

    - Budget creation, tracking & reconciliation

    - Contract & permit negotiation, including venue

    - Creative management & production

    - Stage design management, production & plotting

    - A/V coordination & installation, including band advancement & videography

    - Floor plan design, guest flow & arrival logistics

    - Talent booking, management & hospitality

    - Pre-production planning and onsite team oversight

key takeaways

  • Unified two powerhouse brands, Samsung & Billboard, into a cohesive, co-branded concert experience

  • Integrated Sabrina Carpenter’s brand & album aesthetic into immersive stage & event design

  • Coordinated complex guest logistics, balancing arrivals for talent, VIPs, sweepstakes winners, & ticketed audiences

  • Launched both a new artist & new product, co-introducing Sabrina Carpenter & the Samsung Galaxy through a shared creative narrative

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