Nickelodeon, KCA Santa Monica Pier Pre-Party

event details

  • Event: Kids’ Choice Awards, Santa Monica Pier Pre-Party

  • Client: Nickelodeon

  • Date: July 12, 2024

  • Venue: Pacific Park, Santa Monica

  • Guest Count: 900

  • Guest Flow / ROS:

    - Branded entry & photo op

    - Re-branded games & giveaways

    - Custom KCA foods & bar service

    - Pop-up photo experiences

role & responsibilities

  • Role: Production Lead (Internal Paramount)

  • Responsibilities:

    - Budget creation, upkeep & reconciliation

    - Contractual negotiation & procurement

    - City coordination & permitting

    - Creative development & production

    - Fabrication & A/V coordination & install

    - Floor plan, guest flow & arrival planning

    - Food & Beverage

    - Pre-production & onsite staffing

key takeaways

  • Oversaw a full brand takeover of a historic venue, transforming existing rides & games into immersive branded experiences

  • Led extensive city coordination across public zones, private guest access & overnight installation logistics

  • Managed a multi-vendor overnight build, ensuring seamless execution of large-scale creative assets

  • Directed producers & production teams in delivering cohesive experiential touch points from concept to launch

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